Be Safe with Soden®
Independent insurance agency and risk advisors in New Jersey
At the Soden Agency, we know life can be complex. Say goodbye to cookie-cutter policies and say hello to individualized consultations, where we help you prepare for the unexpected by tailoring your insurance program to your specific needs.

Hal Soden Sr.
Principal
CIC, CRM

Hal Soden Jr.
Principal
CPCU, AAI, CIC, CRM, CMIP, CWCA

Bob Soden Jr.
Principal
AAI, CPIA, CRIS, MEL-ARMC
Third and fourth generations of the family that founded the agency in Jamesburg in 1925. Meet the whole team.
What do you need covered?
Pick one. We will show you what we write and who handles it.
| Who it is for | Owners and operators of New Jersey businesses, from a single location to multi-site companies. |
|---|---|
| How we work | A comprehensive risk management and insurance program designed to protect your business from loss, quoted across multiple carriers. |
| Your team | Commercial account managers and risk advisors in Jamesburg and Little Silver. |
| Who it is for | New Jersey families and individuals. |
|---|---|
| What we write | Auto, home, renters and personal property coverage. |
| How we work | Quotes from multiple companies so you can compare coverage and price, not just price. |
| Your team | Personal lines account managers. Phone lines open 24 hours a day. |
| Who it is for | Businesses that want to lower claims, not just insure them. |
|---|---|
| What we do | Risk management programs built around how your business operates, with claims support when you need it. |
| Tools | Client access to the Risk Management Portal, OSHA log and HR & Compliance Portal. |
| Your team | Dedicated risk management advisors. |
| Industries | Construction, health clubs and fitness centers, janitorial services, manufacturing, nonprofit organizations, pickleball facilities |
|---|---|
| Also | Cyber liability and data breach coverage for businesses of any size. |
| Why it matters | Programs priced by carriers who know the industry, with coverage shaped to how it actually operates. |

Our pledge of performance
Trusted Choice® agencies are financial and insurance firms that have developed relationships with multiple companies so that they can offer the broadest range of products and/or services to their clients.
As a Trusted Choice® Agency, our ability to offer you multiple options helps keep prices competitive so you can benefit from the lower rates. Our agents also prioritize helping you through each stage of the process of protecting your home or business, whether you may need a quote or to handle a claim.
- Quotes from multiple insurance companies Trusted Choice® agency
- 24/7 service online or by telephone Pledge of Performance
- One agent through quote, coverage changes and claims Pledge of Performance
Industries we know
Specialty programs for businesses where a general policy leaves gaps.
- ConstructionContractors, trades and builders
- Cyber liability and data breachAny business that stores customer data
- Health clubs and fitness centersGyms, studios and training facilities
- Janitorial servicesCleaning and facility service companies
- ManufacturingPlants, shops and distributors
- Nonprofit organizationsBoards, volunteers and programs
- Pickleball facilitiesCourts, clubs and leagues

One family, one hundred years
Oliver L.E. Soden was a railroad ticket agent in Jamesburg who sold insurance on the side. Told to choose, he chose insurance and opened the agency in 1925. It is still run by his family today.
Latest from the agency
All articlesInsurance Options for Pickleball Facilities
Ensure your pickleball facility is covered with the right insurance. Explore options like liability, property, and workers’ comp for full protection.
Do You Need Cyber Liability Insurance?
Understand cyber coverage, costs, and whether it's essential for protecting against cyber threats, data breaches, and more.
Environmental Compliance: Understanding the Liabilities for Small Businesses
Learn how embracing sustainability enhances brand image, fosters customer loyalty, and unlocks financial incentives, contributing to long-term success.
Questions we get asked
Is the Soden Agency an independent insurance agency?
Where are your offices?
What areas of New Jersey do you serve?
What types of insurance do you offer?
How do I report a claim or pay my bill?
Two offices in central New Jersey
Come in, call, or request a quote online. Either office can handle personal and business accounts.
Telephone customer service is available 24 hours a day for existing clients.
Request a Quote

