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Be Safe with Soden®

Independent insurance agency and risk advisors in New Jersey

At the Soden Agency, we know life can be complex. Say goodbye to cookie-cutter policies and say hello to individualized consultations, where we help you prepare for the unexpected by tailoring your insurance program to your specific needs.

Hal Soden Sr., Principal

Hal Soden Sr.

Principal

CIC, CRM

Hal Soden Jr., Principal

Hal Soden Jr.

Principal

CPCU, AAI, CIC, CRM, CMIP, CWCA

Bob Soden Jr., Principal

Bob Soden Jr.

Principal

AAI, CPIA, CRIS, MEL-ARMC

Third and fourth generations of the family that founded the agency in Jamesburg in 1925. Meet the whole team.

Member and rated byTrusted Choice®Keystone Insurers GroupBBB Accredited, A+As listed on sodeninsurance.com and bbb.org

What do you need covered?

Pick one. We will show you what we write and who handles it.

Who it is forOwners and operators of New Jersey businesses, from a single location to multi-site companies.
How we workA comprehensive risk management and insurance program designed to protect your business from loss, quoted across multiple carriers.
Your teamCommercial account managers and risk advisors in Jamesburg and Little Silver.
See business insurance
Who it is forNew Jersey families and individuals.
What we writeAuto, home, renters and personal property coverage.
How we workQuotes from multiple companies so you can compare coverage and price, not just price.
Your teamPersonal lines account managers. Phone lines open 24 hours a day.
See personal insurance
Who it is forBusinesses that want to lower claims, not just insure them.
What we doRisk management programs built around how your business operates, with claims support when you need it.
ToolsClient access to the Risk Management Portal, OSHA log and HR & Compliance Portal.
Your teamDedicated risk management advisors.
See risk management
IndustriesConstruction, health clubs and fitness centers, janitorial services, manufacturing, nonprofit organizations, pickleball facilities
AlsoCyber liability and data breach coverage for businesses of any size.
Why it mattersPrograms priced by carriers who know the industry, with coverage shaped to how it actually operates.
See industries we serve
The Soden Agency team in the Jamesburg office

Our pledge of performance

Trusted Choice® agencies are financial and insurance firms that have developed relationships with multiple companies so that they can offer the broadest range of products and/or services to their clients.

As a Trusted Choice® Agency, our ability to offer you multiple options helps keep prices competitive so you can benefit from the lower rates. Our agents also prioritize helping you through each stage of the process of protecting your home or business, whether you may need a quote or to handle a claim.

  • Quotes from multiple insurance companies Trusted Choice® agency
  • 24/7 service online or by telephone Pledge of Performance
  • One agent through quote, coverage changes and claims Pledge of Performance

Read the full pledge

At work in the Jamesburg office

One family, one hundred years

Oliver L.E. Soden was a railroad ticket agent in Jamesburg who sold insurance on the side. Told to choose, he chose insurance and opened the agency in 1925. It is still run by his family today.

1925Founded in Jamesburg, NJAbout us
4Generations of the Soden familyAbout us
35Team members across two officesTeam list, About us
5New Jersey counties servedService area
Read our story

Questions we get asked

Is the Soden Agency an independent insurance agency?
Yes. As a Trusted Choice® agency we work with multiple insurance companies, so we can compare options and pricing for you rather than offering one carrier's products.
Where are your offices?
Jamesburg (60 W Railroad Ave, 732-521-0001), open Monday to Friday, 9am to 5pm, and Little Silver (680 Branch Ave, 732-747-0041), open by appointment.
What areas of New Jersey do you serve?
Mercer, Middlesex, Monmouth, Somerset and Union counties. The full list of towns is in the footer.
What types of insurance do you offer?
Personal insurance including home and auto, business insurance, risk management programs, and specialty programs for construction, health clubs, janitorial services, manufacturing, nonprofits and pickleball facilities.
How do I report a claim or pay my bill?
Use the Report a Claim / Pay Online page, or call either office. Telephone customer service is available 24/7.

Two offices in central New Jersey

Come in, call, or request a quote online. Either office can handle personal and business accounts.

Telephone customer service is available 24 hours a day for existing clients.

Request a Quote
Account managers at work in the Jamesburg office

Jamesburg

60 W Railroad Ave, Jamesburg, NJ 08831
732-521-0001

Monday to Friday, 9am to 5pm

Directions and details

The Little Silver office

Little Silver

680 Branch Ave, Little Silver, NJ 07739
732-747-0041

Monday to Friday, by appointment

Directions and details